Wednesday, December 15, 2004
The Paradox of Choice: Why More Is Less - Barry Schwartz. He argues that more choice might make people do better, but it makes them less happy. They did research on speed dating, 8 minute dates, the first group with 20 dates in a night, the second with 10 dates. There were about twice as many couples that went on to date further in the group with 10 dates.... More choices mean (even if it's only subconscious) more regret about not having chosen the perfect option. I wonder what implications this has for knowledge management, information overload and workplace stress...
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